Who wants to think about Christmas in mid-summer? I am afraid that we have to, aiming off in good time to ensure that our annual Big Give Christmas Challenge delivers the best giving opportunity to our supporters and return for our projects in Nepal. For it is at this time of the year we invite matching pledges that will allow those online Christmas gifts to double in value.
Here is how it works: The online appeal will run from noon on the 30th November to noon on the 7th December. During this week, all online donations to Pipal Tree will double in value up to a set maximum. That maximum is determined by how much we can identify in advance by way of pledges. So, if we can find £50,000 in pledges, the appeal target becomes £100,000. That is very optimistic in the current financial climate, but we always need to aim high since although donations to charities have dropped because of COVID, the demand on our services has increased.
The pledges arise from two sources. We have to find half of the pledges from our own network of contacts - major donors, corporates and grant-making Foundations. The other half is provided for us by The Big Give, drawing upon its network to match the pledges we can find. The minimum pledge is £100, but if you think about it this arrangement means that your £100 pledge (or more!) can quadruple in value through first being matched by the Big Give pledging process and then by the total pledge being doubled during appeal week.
You can read what we need the funds for through this link. The lion's share - 70% - of the funds raised will be allocated towards meeting the operational costs of our social enterprise in Kathmandu, Lily's Leaves. The enterprise provides training and employment to vulnerable women while making products that can support our community projects in Nepal - everything from school rucksacks to reusable sanitary pads that help the girls from the untouchable community. Then, 10% will be used for girls' education, 10% allocated to our emergency relief fund and 10% for the general support costs that keep our operations afloat.
If you can pledge at least £100, then please register your intention through this link. It only takes a couple of minutes to complete this online form and nothing is payable until after the appeal ends in December.
Thank you so much!